Beauty influencers today hold more power and opportunity than ever before. However, as the saying goes, “with great power comes great responsibility.” If you’re an influencer looking to convert your loyal following into customer leads, a sunscreen product could be just the catalyst you need. In this blog, we’ll explain why your audience needs you to sell them a great sunscreen product, and the important distinction they need to know between chemical vs physical SPF.
SPF is a universal demand
First, you’ll want to decide which products to offer your current audience and choose a reputable manufacturer you can trust to create the best product(s) for your brand, from concept;;’ion to distribution. Want our expert recommendation? Sun protection products are a universal demand and tend to do better in sales for personal brands and small businesses. At Allure Labs, we specialize in sunscreen products and offer a range of solutions for your budget, from white label to private label options.
Next, you’ll want to make sure your relationship with your current audience is tight. To build trust and long-term customer loyalty, you’ll want to position your brand as a voice of authority in your field. One easy way to do this, aside from transparent communication and recommending products that cater to your audience’s specific needs, is to educate them about relevant and related topics. For example, if you’re going to offer an SPF product, it’s in your best interest to be forthcoming with all the information about sunscreen products a consumer would need to feel confident about purchasing your product.
Chemical vs Physical SPF: what’s the difference?
Chemical vs physical sunscreen products each have a unique set of advantages and considerations. Let’s dig into the details.
How chemical sunscreens work
Chemical sunscreens work by absorbing UV radiation and converting it into heat, then releasing it from the skin. The advantages of these products include an attractive user experience, featuring a lightweight and easy-to-use emulsion suitable for daily wear. Chemical SPFs also offer broad-spectrum protection against both UVA and UVB rays, and are less visible on the skin compared to physical sunscreens.
On the other hand, there are some potential disadvantages of chemical sunscreens for individuals with sensitive skin. These products can trigger irritation or allergies due to the chemical filters in the formulations. Additionally, chemical filters can break down when exposed to sunlight, requiring more frequent reapplication.
How physical sunscreens work
Physical sunscreens, also known as mineral sunscreens, work by creating a physical barrier on the skin’s surface. They contain active ingredients like zinc oxide or titanium dioxide, which reflect incoming UV radiation off of the skin. Physical SPF products are ideal for individuals with sensitive or reactive skin, as they are less likely to cause irritation. They also provide immediate sun protection upon application, whereas chemical SPF can take up to fifteen minutes to activate. Physical sunscreens are typically recommended for those with sensitive skin conditions like rosacea or post-procedure skin.
However, when offering your audience a physical SPF product, you will want to make potential customers aware of the white, chalky film they might notice upon application, which is not very aesthetically pleasing. Some physical sunscreens may have limited UVA protection, unless they’re formulated with specific nanoparticles.
When choosing the right SPF product to convert your audience into sales leads, you’ll want to consider your target customer’s skin type, activity level, cosmetic preferences, and the protection factor most suitable for them. By understanding the distinctions between the different types of sunscreen products, you can better guide your followers in making informed choices and help them protect their skin from the harmful effects of UV radiation. Visit our website to submit your product request form today!