The chilling truth is that when the temperature drops, so does our skin’s hydration. As a result, there are several adjustments we should be making to our skin care routine. For businesses and beauty Influencer brands, this presents a great opportunity to fulfill a direct need every target audience has during the final quarter of the year. In this blog post, we’ll help you explain to your customers what the effects of cold weather on skin are, and provide suggestions for solutions you can offer them.
The four main effects of cold weather on skin
As mentioned above, cold weather zaps moisture right out of the skin. Thus, dryness, flakiness, and tightness are all common experiences. To address these signs of dehydration, switching to a richer, more emollient moisturizer can do the trick. Now is the time to formulate products with active ingredients such as hyaluronic acid, glycerin, and shea butter. These star ingredients do a great job of retaining moisture in the skin and preventing water loss.
Cold lips are left vulnerable to chronic chapping- there’s simply no way around it. This is why your audience needs you to provide them with a high-quality lip balm that will become their holy grail throughout these blistering winter months. To add to the benefits they stand to gain, ask your manufacturer to include a Sun Protection Factor in the formulation.
Redness and irritation
Winter weather hits those with already sensitive skin even harder. On top of dryness and chapped lips, these folks also have to deal with an added layer of irritation. Oftentimes, this is a perpetual redness that seems impossible to relieve. To that end, they need to swap their regular skin care products for different ones made specifically for sensitive skin. Offer them cleaners and moisturizer products that contain gentle consistencies and soothing, anti-inflammatory ingredients such as ceramides, niacinamide, green tea, and chamomile.
Itchiness is an inevitable side effect of dehydrated skin. Between the dry air outside and the heater on 24/7 inside, the skin isn’t able to produce the natural oils it needs to maintain normal moisture levels. Regularly applying a fragrance-free, hypoallergenic moisturizer with a denser consistency will usually do the trick, unless the itching is due to another underlying chronic skin condition, such as eczema or psoriasis, in which case medical-grade products would be necessary.
The effects of cold weather on skin are unavoidable, and they happen to everyone. If your following expresses frustration with this, we encourage you to reach out to a reputable product manufacturer who can help you deliver the solutions they need. Supplying direct solutions to your market’s demands can help you breed a loyal customer base out of potential consumers, and build your brand’s presence as an authoritative voice in the beauty and skin care industry.