To be honest, we can’t really think of any circumstance where ‘cleaner’ doesn’t equal ‘better’. This definitely applies to the products we buy and use every day, especially those we put on our faces and bodies. We’ve come a long way from when Aqua Net was the hottest thing on the shelves! These days, social demand defines industry standards. Living through a global pandemic and several disease outbreaks that followed, political and social polarization, and not to mention one relentless environmental disaster after another; consumers are becoming increasingly aware of and concerned about the ingredients in their health, beauty, and household products.
The clean beauty movement first started with baby products. Brands stated a commitment to making “safe” products that contained no toxic ingredients that could be harmful to the most sensitive baby’s skin. Then, people developed the same merit for themselves and their surrounding spaces. As the demand grew, product manufacturers like Allure Labs Inc., rose to the challenge of creating innovative and effective products – “clean” of baneful ingredients. As scientists performed deeper studies on trending ingredients, they found that some of them were not only disadvantageous to our physical health – but to our environmental health as well.
What does ‘clean beauty’ mean?
Clean beauty encompasses a handful of buzzwords companies label their products with – “natural”, “organic”, “nontoxic”– none of which are regulated by the FDA. Essentially, labeling a product as ‘clean’, can mean whatever the marketing departments want it to mean. Although these unregulated labels are practical advertising tactics, consumers still expect products to deliver on the promises they claim on their packaging. In an overly-saturated market such as the one we see today, brands can’t afford not to keep their word. Purpose and authenticity is everything; and if clean health isn’t a core, communicated value – it will be incredibly hard to gain a competitive edge.
As society advances in the development of research & development and product manufacturing, we’ve seen quite the expansion of capabilities come to fruition. We’ve discovered hidden powers in everyday ingredients you might be able to find right now in your kitchen, and experimented endlessly with synthetic ones. The thing is: natural doesn’t always mean good, and synthetic doesn’t always mean bad. There are plenty of naturally-derived ingredients that can have harmful effects. Likewise, there are a plethora of chemically-derived ingredients that have no negative impact on the body or environment.
Market demands continue to evolve according to our societal landscape. Climate change, for example, has become a popular topic of conversation in recent years. Hence the new buzzwords you see gracing the packaging of products, stamping them as “responsibly sourced”, “cruelty-free”, “reef-safe” [LINK to Alure SPF blog] or having “sustainable packaging”. While we can’t read too much into the technicality of trendy buzzwords like ‘clean beauty’, we can own decisions that inevitably contribute to the healthiest, brightest future we can imagine. The best consequence of the clean beauty movement we all stand to benefit from is that once again, it has demanded improving adjustments to our consumer standards. It’s forced brands to embrace transparency and be forthcoming about what’s in their products. Not only do customers want to be informed – they also want to feel confident they are making efficacious investments.
For health and cosmetic brands, committing to ‘clean’ is a big undertaking. Product manufacturers like Allure Labs offer a long-term solution to scaling your brand for mass market. We walk clients through formulation design, in-house testing requirements and validation, packaging, filling and manufacturing in a stress-free, step-by-step process. Owned and operated by Sam Dhatt, CEO and expert chemist with over thirty years of experience, and supported by a team of equally impressive lead chemists and lab staff, Allure holds its reputation as an industry leader in research and development central to every project it fulfills. This reputable approach has allowed us live at the forefront of mastering market trends in a manner that remains timely and of only the finest quality for end-users.
When it comes to clean beauty brands and products we give the green light to, here are a few to consider:
Taos AER Deodorant – $16
Loli Plum Elixir – $68
This article is authored and approved by Sam Dhatt.