Career trajectories for beauty influencers today are trending upward. Not only are cosmetic and skincare gurus able to make a living from the comfort of their own homes, but they are also leading an entire consumer culture in navigating an extremely saturated market using the uniqueness of their personalities and the trustworthy bonds they create with their audiences by giving an inside look into their daily lives. Products endorsed by influencers who effectively establish a loyal following are proven to lead market trends. Just look at celebrities like Rihanna, Kylie Jenner, and Patrick Ta who have successfully created reputable beauty brands based on this concept and dominate the sales of major retailers like Ulta and Sephora.
With growing consumer demands for clean product formulations, customer transparency, and branding morale that ultimately guide purchasing power, influencers hold great potential to steer the narrative that defines what’s hot and what’s not. With the plethora of products on the market today, influencers still face the challenge of identifying products that align 100% with their personal brand. The solution to this problem? Create your own!
Influencers hold great potential for revolutionizing their audience’s daily skincare routine; why leave that in the hands of another company or brand? In this blog, we will explore five reasons why beauty influencers should consider creating their very own SPF product, tailored specifically for their devoted followers.
1- There’s a growing demand for sun protection products
As awareness regarding the harmful effects of sun exposure continues to rise, consumers are increasingly prioritizing sun protection in their skincare routines. By creating SPF products made for your trusting audience, influencers cater to the growing demand for sun protection. Offering quality SPF products for people who subscribe to your personal brand not only demonstrates your dedication to their overall well-being but also positions you as a reliable authority in the beauty industry.
2- Offer personalized solutions for a targeted audience
One of the greatest advantages of creating a custom SPF product is the ability to personalize it according to the specific needs and preferences of your audience. Every skin type and tone requires different levels of sun protection, and as a beauty influencer, you can tap into this opportunity by working with a reputable contract manufacturer to formulate SPF products that cater to a range of relevant skin concerns. From lightweight formulas for oily skin to hydrating options for dry skin, personalized SPF products can offer solutions that match your followers’ unique requirements.
3- Set your brand apart from others
In a saturated beauty market, setting yourself apart is crucial for success. By developing your own line of SPF products, you create a unique selling point for your brand. While many influencers promote existing SPF products, offering a distinct and exclusive range will elevate your credibility and build loyalty in your following. This differentiation strengthens your brand by creating an association between your persona and safe skincare products your audience can trust.
4- Raise the standards for personal health & wellness
Beauty influencers have a responsibility to educate and empower their audience when it comes to skincare. By introducing an SPF product or product line, you promote the importance of sun protection and educate your followers on the potential risks associated with prolonged sun exposure. Through educational content and engaging campaigns, you encourage your audience to prioritize their skin health, building trust and credibility as a result.
5- Generate revenue & trusting relationships with your audience
Creating a line of SPF products can open up new revenue streams for beauty influencers. With an existing influence and loyal fan base, introducing SPF products can be a lucrative business move. Diversifying your offerings allows you to generate additional income while maintaining a long-term presence in the ever-evolving beauty industry. Moreover, as the demand for sun protection is unlikely to fade, investing in SPF products can secure success for your brand in the long run.
Beauty influencers have a remarkable opportunity to cater to the growing demand for sun protection by creating their own SPF products. By offering personalized solutions, differentiating your brand from your competitors, promoting skin health, and generating new revenue streams, influencers can leverage their power to positively impact their audience’s skincare routines and therefore the quality of their daily lives. Highlighting the importance of SPF products not only showcases a commitment to your audience’s well-being but also establishes you as an industry leader. So, why wait?
Allure Labs is a custom contract manufacturer that offers turn-key solutions fit for brands of all sizes with over thirty years of experience at the forefront of formulation design. In addition to being known throughout the industry for our leading sun protection manufacturing capabilities, our dedication to delivering quality skincare and personal care products is evident in the longstanding relationships we have built with both our clients and suppliers. From concept design to manufacturing, we will guide you every step of the way in creating products that are custom-tailored for your audience with the resources you have available. Contact us today to submit your product request and seize the opportunity to bring sun protection advocacy into the spotlight.
This article is authored and approved by Sam Dhatt.