If you’re in the skincare business, you should know that having at least one high-performing product can make or break your brand. In order to come out ahead in today’s market, you’ll want to provide a range of offerings that serve a spectrum of skin concerns, at varying levels of charge. Diversifying your product offerings equips you with solutions to your target customers’ most in-demand skin concerns, and prepares you to meet them wherever they currently find themselves on their skincare journey.
Choosing a star product
Your “star product” might be geared towards treatment for anti-aging, skin sensitivities (like eczema or rosacea), or acne, which are some of the most popular skin concerns of today. However, one fail-proof way to cast a wide net is with a great brightening product. Almost anyone who isn’t happy with their skin is almost guaranteed to suffer from some form of discoloration or uneven skin tone. Serving your customer base with a product that effectively targets concerns that fall under the “brightening” umbrella of solutions allows you to reach a vaster audience of users.
Why go for brightening?
Brightening products are great for anyone seeking results for dark spots, hyperpigmentation, or uneven skin tone. Many people are affected by skin conditions that include these symptoms such as acne, sun exposure, or aging.
Brightening products have been known to work wonders, consistently landing off the charts in both sales and marketing. They are an easy go-to for new brands looking to hook their target market’s attention, and a proven way to convert them into loyal customers. Seriously, who doesn’t want brighter skin?
But because of how efficacious brightening products are been known to be, consumers in today’s environment have expressed an increasing curiosity about the safety of their ingredients. As a result, the FDA has released new regulatory guidelines for contract manufacturers and beauty brands looking to produce brightening products. Here are the notable points:
Most recent regulatory updates for brightening products
- Personal Care Products Safety Act (2021)
This act gives the FDA the authority to regulate cosmetics and personal care products, including brightening skincare products. It requires companies to provide the FDA with detailed information about ingredients used in their products and gives the FDA the power to recall products it deems unsafe.
- Ingredient bans
There are a number of ingredients commonly used in high-performing brightening products that have since been linked to specific health concerns like hydroquinone (outlawed in the EU for new studies that suggests higher risks of cancer), kojic acid, and arbutin.
- Efficacy requirements
Skincare brands are now required to provide evidence that aligns with their marketing claims regarding the effectiveness of their products. This includes data from clinical trials and other studies that observe how new products impact dark spots, hyperpigmentation, and uneven skin tone.
Regulatory changes and updates help consumers feel comfortable about the products they’re using. As the beauty industry continues to evolve, it’s important regulators stay ahead of the curve and continue to introduce new regulations to protect consumers and promote safe and effective products.
Work with a contract manufacturer who’s on top of it
To ensure your products are formulated and manufactured according to all the most recent regulatory updates and requirements, trust seasoned professionals like Allure Labs to lead you through the process seamlessly and transparently. Contact my Intake Team today to submit your request.
This article was authored and approved by Sam Dhatt.